We are beach beauty minimalists.
We harness the natural power of Ocean & Earth to bring you safe, ethical, sustainable products.
We deliver personalized, synthetic-free skincare to help you achieve your skin goals.
We proudly partner with 1% For The Planet® to save marine life and solve the global water crisis.
Purely natural + nontoxic + certified cruelty-free + vegan + fair trade & sustainable ingredients (all certified organic, non-GMO and/or wildcrafted), ocean nutrients, food-grade plant-based therapeutic-grade oils, scientifically-proven botanicals, zero-waste packaging with upcycled ocean waste, artisan small batches, love and island vibes.
Synthetic ingredients (artificial dyes, fragrances, synthetic preservatives), GMOs, gluten, soy, toxins, fillers, chemical additives, parabens, phthalates, sulfates, phenoxyethanol, dimethicone, emulsifying wax, nanoparticles, mineral oils, petroleum, and other questionable chemicals frequently found in the beauty industry— including all 1,300+ banned in the EU.